Get a Higher Degree of Savings $750 Exclusive Cash Reward* on a Purchase or $500 on a Lease of Select Ford Models

College is expensive. Between tuition, rent, and books, it is important to make every dollar count. To help, Ford has developed Ford Drives U, the College Student Purchase Program to offer college students and recent graduates a $750 incentive on purchases or a $500 incentive on leases and great rates through Ford Credit when they purchase or lease a new Ford vehicle at Highland Park Ford in Highland Park, IL. It's an exclusive opportunity to get into a new Ford. 

Current College or Trade School students or Alumni within 2 years of graduation date are eligible to receive a $750 Exclusive Cash Reward* on a purchase or a $500 Exclusive Cash Reward* on a lease of an eligible new 2022/2023/2024 model year Ford Bronco® Sport, EcoSport®, Escape®, Edge®, Mustang®, Ranger®, Maverick® or F-150®.

How to Start Saving:


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To be eligible, students must meet one of the below requirements

  • Active College/Trade School Students:
    Student is enrolled Full-time OR Half-time based on the specifications of an accredited Four-Year College/University, Junior College, Community College, or Trade School that the student is attending
  • Active Graduate Students:
    Student is currently enrolled based on the specifications of an accredited Graduate School program
  • Recent College Graduates/Alumni:
    Student has graduated and is within 2 years from their date of graduation. For example, student graduates May 6, 2019 - they will be eligible until May 31, 2021. A student graduated on May 4, 2019 is eligible through May 31, 2021
  • High School Seniors or Recent High School Graduates with a letter of intent to attend a qualifying university:
    Student must have completed all requirements for graduation to qualify using an anticipated or future graduation date, and can provide Letter of Intent to attend a qualified university
  • College Student Internship Participants, Trade School Apprenticeships and Medical Student residencies now qualify with the following restrictions:
    Student is currently attending or will attend next semester

Program Details

Ineligible Student Categories:

  • Those students enrolled less than half-time based on the specifications of an accredited College/University/Trade School
  • One-course completion certificates.
  • On-the-job training courses (i.e. sales training, teaching certificates, professional designations and adult education courses).
  • English as a second language courses do not qualify

Proof of Student Eligibility

Proof of Full-Time or Half Time enrollment status based on the specifications of an accredited Four-Year College/University, Junior College, Community College, or Trade School
OR
For those students between terms (i.e. summer semester/vacation) or recent high school seniors entering their first term in college in the fall, proof of prior or future term enrollment (see examples below)

Examples of eligible documentation include, but are not limited to the following:

  • Copy of College/University Diploma
  • Copy of Final Transcript
  • Letter from College/University/Trade School Registrar's office stating conferred graduation date and type of degree earned
  • Dated letter of intent confirming enrollment - valid for no more than 6 months
  • Current class schedule

Note: Student's full name and school name must be listed as an original part of the provided documentation.

*Program #38652: $750 Exclusive Cash Reward on a purchase or a $500 Exclusive Cash Reward on a lease for current college students and recent college graduates on eligible new 2022/2023/2024 model year Ford Bronco® Sport, Ecosport®, Escape®, Edge®, Mustang®, Ranger®, Maverick® or F-150®. Must take new retail delivery from an authorized Ford Dealer's stock by 1/2/24. This incentive is not available on Ford Mustang Shelby® GT500®, Mustang Mach 1, Mustang Mach-E®, Bronco, Ford GT, F-150 Raptor® or F-150 Lightning®. May not be used with other Ford private or commercial offers. Limit of 5 new eligible vehicle purchases or leases. U.S. residents only. Ford reserves the right to change, modify or discontinue this program at any time. See your authorized Ford Dealer for qualifications and complete details.

How can we help?

  1. Highland Park Ford

    1333 Park Avenue West
    Highland Park, IL 60035

    • Sales: (847) 433-7200
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  • Contact our Sales Department at: (847) 433-7200
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