At Highland Park Ford our goal is to provide you a family-friendly atmosphere that affords you a memorable and personal experience as well as the price, service and vehicle availability that you deserve.
Since their days at Mather High School in Chicago, Al Frisch and Marty Price had big dreams. As they got older they followed those dreams and since 1985 Al Frisch and Marty Price have been working together side by side.
In 1967 they both started selling cars and later they both went on to purchase their own used car businesses. In 1985 Al and Marty purchased Bell Lincoln Mercury and changed its name to Highland Park Lincoln Mercury; for over 23 years, the dealership served its clients on the corner of Lake Cook Rd and Skokie Valley Rd.

By 1988 Al and Marty were the Number 7 Lincoln Dealer in the country and from 1988 to 1994 they were the Number 1 Lincoln Continental Dealer in the country. In 2006 Ford Motor Company approached Al and Marty to add Ford to their successful business. On a cold and very snowy day in January 2007, they managed to move all their vehicles to 1333 Park Ave West. in Highland Park, IL. - The current location for one of the busiest Ford and Lincoln dealers in Chicagoland and one of the largest Livery dealers in the country!

You are sure to find what you are looking for in our large inventory of new Ford and Lincoln vehicles or from our impressive selection of used vehicles. We make purchasing your car, truck, van or SUV easy with our Finance department that will make sure you purchase the best leased or purchased vehicle to fit your needs.
Besides from our sales department, our dealership offers a top notch service department that will make sure your vehicle keeps running for years to come. We offer Ford Manufactured car parts, Quick lane Service, Knowledgeable Repair Service and friendly staff all under one roof.

They may have just started as two young kids, but Al and Marty are an inspiration to all that know them, as they figured out the success for making the mix of friendship and business work. You could say Al and Marty are in the dream building business - so come visit us today and let Al and Marty and the rest of the Highland Park Ford family help you discover and make dreams come true. 

At Highland Park Ford, Customer Satisfaction Is #1
Highland Park Ford is your trusted Ford dealership in Highland Park and the reason why our loyal customers keep coming back. We offer an extensive new and pre-owned inventory, as well as lease specials, finance options and expert auto service. We are dedicated to providing exceptional customer service and being an integral part of our community.   We look forward to seeing you soon!
Exceptional Sales Team
Our dedicated sales consultants are here to assist you every step of the way during your shopping experience at Highland Park Ford. We are here to answer any questions and help you find the perfect new Ford at Highland Park Ford.

Care And Expert Service
At Highland Park Ford, we're passionate about every vehicle that enters our service center. Our team of technicians are here to help with all of your service needs from maintenance to repairs, including brakes, tires, oil changes, and more. 

There's a reason you chose your vehicle. Now, make it your own. Whether you need all-weather floor mats, new wiper blades or a bike rack for the family, our comprehensive parts and accessories department is here to help you find the perfect fit for your vehicle and active lifestyle.
  1. Highland Park Ford

    1333 Park Avenue West
    Highland Park, IL 60035

    • Sales: (847) 433-7200
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