We Give You the Confidence to Shop Boldly
First-time buyers are welcome. At Highland Park Ford, we want you to shop with your head held high, moving with the confidence that comes with years of experience. We understand that you may not have the experience, but we do. Our First-Time Buyer Program is designed to make your shopping experience easy, stress-free, and beneficial. It's not about selling you a car. It's about understanding your needs, wants, and desires, and helping you achieve them with great rates, wonderful and attentive service, and peace of mind. Our experts are here to serve you, so let's get started today.
Take full advantage of Ford's First-Time Buyer Program, and drive home happy.
What is Ford's First-Time Buyer Program?
Ford's First-Time Buyer Program is a program that's designed to put you on the road. We give you access to tools and rates that will help you experience automotive ownership for the first time with greater clarity. Here are a few things you can benefit from when choosing this program.
- Lower APRs through Ford Credit
- $750 Bonus Cash on eligible new Ford vehicles
- Flexible repayment terms up to 84 months
- Minimum down payment of $750
How to Qualify
Have questions about qualifying? We have the answers. Below is a list of criteria you must satisfy to qualify.
- No prior auto credit: No previous auto loans or leases on your credit
- Clean credit history: No prior bankruptcies, derogatory marks, repossessions, or charge-offs
- Verifiable income: A minimum of $2,000 per month and at least six months of continued employment at your current job
- Down payment: A minimum cash down payment, typically between $500 to $750
Eligible Vehicles
at Parsons Ford
Finding the right vehicle is part of the fun. When you shop at Highland Park Ford, you can use the First-Time Buyer Program to purchase one of these eligible models: the Ford Mustang®, Ford F-150®, Ford Bronco®, and Ford Explorer®. Additionally, FordBlue Advantage Certified Pre-Owned vehicles are also eligible options.
Contact Highland Park Ford to Learn More
Today is the day you win. Contact us online or over the phone, or visit our showroom. Let our team show you why Highland Park Ford should be your preferred automotive destination.
How can we help?
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It's a Ford Credit financing program built for shoppers buying their first vehicle, offering a lower APR, flexible terms, and bonus cash for qualified applicants with limited or no credit history.
No prior auto credit history is required, but you'll need no adverse credit history and at least six months of verifiable full-time employment. Approval and terms are not guaranteed and depend on the applicant and lender requirements.
The program allows a down payment as low as $750, though a co-signer or larger down payment may be required based on your credit profile.
Eligible models include the Escape, Bronco Sport, Maverick, Ranger, Mustang Mach-E, Explorer, Bronco, F-150, F-150 Lightning, and Mustang. Parsons Ford carries a strong selection of these models in Martinsburg, WV.
Bonus Cash applies to eligible new Ford vehicles and requires Ford Credit financing; not all buyers or vehicles will qualify.
The First-Time Buyer Program is built around new and Certified Pre-Owned Ford vehicles — ask our finance team which options apply to your situation.
The current program runs through the end of 2026, though terms and eligible models are set by Ford and may change.
Yes — we regularly help first-time buyers from Winchester VA, Hagerstown MD, Kearneysville WV, and Purcellville VA, in addition to Martinsburg and the surrounding Eastern Panhandle.
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Highland Park Ford
1333 Park Avenue West
Highland Park, IL 60035
- Sales: (847) 433-7200
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